A retail store's billing software crashes in the middle of a Christmas sale, leaving its staff helpless. The store's manager contacts the software company concerned, but no help arrives until the next day. The store's manager believes that the software company should have responded sooner, knowing how much was at stake. This raised level of adequate service is caused by _____.

Respuesta :

This raised level of adequate service is caused by personal situational factors.

  • The first and possibly most important step in providing high-quality service is understanding what customers expect.
  • In order to deliver services that customers consider exceptional, the marketing/organization must understand what customers anticipate.
  • Service-related hints other than explicit promises that suggest what the service should and will be like are known as implicit service promises.
  • Price and the tangibles related to the service predominate over these quality indicators.

What are the factors that influence adequate service?

Five aspects:

(1) transitory service intensifiers,

(2) perceived service alternatives,

(3) customer self-perceived service roles,

(3) situational considerations, and

(4) projected service, all of which have an impact on the customer's level of appropriate service.

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