so, what's the slope of y = 2x - 4? well, is in slope-intercept form, thus
[tex]\bf y=\stackrel{slope}{2}x\stackrel{y-intercept}{-4}[/tex] , so is 2.
now, a perpendicular line to that, will have a negative reciprocal slope to it, thus
[tex]\bf \textit{perpendicular, negative-reciprocal slope for}\quad 2\implies \cfrac{2}{1}\\\\
negative\implies -\cfrac{2}{ 1}\qquad reciprocal\implies - \cfrac{ 1}{2}[/tex]
so, that's its slope of that perpendicular line.
but we also know that it runs through (5,r) and (2,3), so that slope is equal to -1/2
[tex]\bf \begin{array}{ccccccccc}
&&x_1&&y_1&&x_2&&y_2\\
% (a,b)
&&(~ 5 &,& r~)
% (c,d)
&&(~ 2 &,& 3~)
\end{array}
\\\\\\
% slope = m
slope = m\implies
\cfrac{\stackrel{rise}{ y_2- y_1}}{\stackrel{run}{ x_2- x_1}}\implies \cfrac{3-r}{2-5}\implies \qquad \qquad \cfrac{3-r}{-3}~~=~~-\cfrac{1}{2}
\\\\\\
3-r=\cfrac{3}{2}\implies 3-\cfrac{3}{2}=r\implies \cfrac{6-3}{2}=r\implies \cfrac{3}{2}=r\implies 1.5=r[/tex]