1. Do you think blurring the line between a business good and a consumer good is an effective marketing strategy? Explain.

2. Which phase of the product development process do you believe is most important? Why?

3. How important do you think focus groups are to the eventual success of a new product?

4. Given what you've learned about the product life cycle, why might it be wise for a consumer to wait a few months before purchasing a newly launched product?

5. Which distribution channel do you think is most effective for companies? Why?

6. What type of promotions do you think are most effective in the sports and entertainment marketing industry? Explain.

7. Do you think personal selling is more effective than advertising? Why or why not?

8. Why would you need to analyze your competition before commercializing a new product?

9. Other than a sale, what are some other results of an advertisement that a company would find beneficial?

10. Do you think that negative publicity is better than no publicity at all? Explain.

Question

13-02-2018
Health

contestada

1. Do you think blurring the line between a business good and a consumer good is an effective marketing strategy? Explain.

2. Which phase of the product development process do you believe is most important? Why?

3. How important do you think focus groups are to the eventual success of a new product?

4. Given what you've learned about the product life cycle, why might it be wise for a consumer to wait a few months before purchasing a newly launched product?

5. Which distribution channel do you think is most effective for companies? Why?

6. What type of promotions do you think are most effective in the sports and entertainment marketing industry? Explain.

7. Do you think personal selling is more effective than advertising? Why or why not?

8. Why would you need to analyze your competition before commercializing a new product?

9. Other than a sale, what are some other results of an advertisement that a company would find beneficial?

10. Do you think that negative publicity is better than no publicity at all? Explain.

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kman14 kman14 · Answer 1 · 2018-02-13T18:44:07+01:00

1. Do you think blurring the line between a business good and a consumer good is an effective marketing strategy? Explain. Yes, I believe it is a effective strategy because the consumer may be interested in the product and the company has it at its disposal. 1. Which phase of the product development process do you believe is most important? Why? I believe phase four which is prototype and marketing development is the most important because anybody can come up with an idea but actually creating it and making it a product is the tough part. 2. How important do you think focus groups are to the eventual success of a new product? I don’t think they are extremely important but I believe it gives the company a good idea of what the consumers may think about the product

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