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A company wants to use data from past promotional mailings to identify people who would likely respond favorably to future mailings. this company would most likely use:

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W0lf93
A mail list from those past promotions from someone like MailChimp or like companies. They'd then look at who actually opened those previous emails and then see who actually took action from that email (clicking links). Those would probably be the people they'd want to reach out to again.

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