Respuesta :
Stephen's U.S. based company entered the European market long after its competitors had established themselves. This is known as late entry. Hence, option (c) can be considered as relevant.
Give a brief account on global marketing.
According to the definition of global marketing, it is "marketing on a global scale, reconciling or taking global operational differences, similarities and opportunities in order to attain global objectives." Global marketing is a subfield of general business management that focuses on selling goods, services, and solutions to clients locally, nationally, and worldwide.
The use of marketing principles by businesses abroad or across international borders, or in more than one country, is known as international marketing. It can be accomplished by the export of a company's goods to another country, admission via a joint venture with another company domestically, or foreign direct investment into the nation. To create the country's marketing mix, international marketing is necessary. The use of current marketing mix, tactics, and technologies for export is part of international marketing, as are relationship techniques including localization, local product offerings, pricing, production, and distribution with specialized promotions, offers, websites, social media, and leadership.
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