Respuesta :
Insofar as doing so increased sales by more than it increased advertising costs, it made sense for Wendy's to promote its new menu that gives consumers the option to swap fruit or salad for French fries in its value meals.
Why are marketing costs going up?
The two main causes of the increase in CPM are Apple's recent privacy announcement and the steadily rising demand for digital advertising space. Social networking platforms have long utilized their iPhone applications to track user activity and gather information to sell to advertisers.
Does more advertising lead to increased sales?
Even when the amount of advertising increases, sales may not necessarily increase. A little over half of all ongoing advertising campaigns are ineffective. Sales are not affected by increases in advertising on their own, although occasionally they can be due to changes in the creativity, media, target audience, or product itself.
Learn more about advertising costs: https://brainly.com/question/28175005
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