Individualistic cultures put more emphasis on self-reliance ,Independence and individual achievement
- Individualism, or the prioritization or emphasis of the individual over the entire group, characterizes individualistic cultures.
- Individualistic cultures motivate people by their own preferences and points of view.
- Individualistic cultures value independence and self-sufficiency and encourage behavior based on self-interest and personal preferences. Individuals are secondary in collectivist cultures; groups are primary.
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