the idea that media affect a citizen’s worldview through the information presented is known as Cultivation Theory.
What is Cultivation Theory?
A sociological and communications framework called "cultivation theory" is used to investigate the long-term consequences of media, particularly television. It implies that people who are exposed to media on a regular basis and for extended periods of time are more likely to view social realities as they are depicted in the media, which in turn affects their attitudes and behaviors. Professor George Gerbner originated the cultivation idea in the 1960s, and he and Larry Gross developed it in 1976. In 1973, Gerbner developed his mass communication paradigm, which featured three different methods of analysis.
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