Colgate-palmolive secured the endorsements of dentists to make the claim that colgate total toothpaste is the number-one recommended toothpaste by most dentists, a tactic that is most effective at.

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13-09-2022
Business

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Colgate-palmolive secured the endorsements of dentists to make the claim that colgate total toothpaste is the number-one recommended toothpaste by most dentists, a tactic that is most effective at.

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devikabalrajan devikabalrajan · Answer 1 · 2022-09-17T09:30:14+02:00

Colgate-Palmolive secured the endorsements of dentists to make the claim that Colgate total toothpaste is the number-one recommended toothpaste by most dentists, a tactic that is most effective at decreasing perceived risk.

What is perceived risk?

According to Arrow (1950), Humphreys and Kenderdine (1979) and Taylor (1975), perceived risk "represents an uncertain, probabilistic potential future expenditure". Simply put, perceived risk is the ambiguity that consumers have before purchasing any product or service. a term used in marketing and sales Perceived risk refers to how a customer perceives the risks associated with any purchase and is mostly associated with products that are expensive such as houses or cars or products that are complex and have many features such as computers or laptops.

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