Investigators interested in quickly gaining a lot of information from group of people so that there attitudes should be likely to use survey method research approach
survey method be used for descriptive, or explanatory research. folowing method is best suited for the studies that have individual people as the unit of analysis.
survey method in other units of analysis, such as person and groups, organizations (pairs of organizations, such as buyers and sellers), are also studied using surveys, such as studies often use a specific person from each unit as a “proxy” for that unit, and this surveys may be subject to respondent bias if informant chosen to does not have adequate knowledge or has a biased opinion all about the phenomenon of interest. take example, Chief Executive Officers(C.E.o) may not have adequately know employee’s perceptions or teamwork in their own companies, and may therefore be the wrong informant for studies of team dynamics or employee self-esteem.
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