Respuesta :
Although Blue Diamond engaged in environmental scanning and analysis, the company is more likely to change its products and marketing strategies to adapt to environmental forces rather than trying to influence these forces when it comes to its nut milk products. Blue Diamond has a reactive approach to marketing environmental forces.
What is a Reactive Approach?
- Without proper plans for how, what, when, and whom to report difficulties, the reactive approach just addresses problems as they arise or are encountered.
- A reactive approach is not a sufficient plan, and it is best avoided as a strategy.
- It appears to be a problem that has already occurred, leaving you with little choice but to deal with it.
- Example: Reactive approach is feeling disappointed after a sports team loses. Reactive approach can occur when an employee or manager prioritizes meeting the needs of others over their own needs in order to responde quickly.
What is Proactive Approach?
- Planning ahead and taking into account any issues that, should they arise, can interrupt the system's process orders is part of the proactive approach.
- It is about anticipating hazards in the future and taking the necessary precautions and planning to avoid them so that you don't wind up in further problems.
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