Scanner-based research is a system for gathering information from a single group of respondents by continuously monitoring the advertising, promotion, and pricing they re exposed to and the things they buy.
- scanner-based investigation.
- A method of acquiring data from a single group of respondents by tracking the products they purchase and the advertising, promotions, and prices they are exposed to.
- The information that shops record when customers make purchases is known as scanner data.
- They consist of the number of items sold and the sales price for each item purchased on a particular day in a store.
What is scanner data used for?
- For a specific time period, typically a week or a month, scanner data sets contain product quantities sold and money collected by the store for these products.
- NSOs can use this data to determine a product's price by dividing its revenue by the number of units it has sold.
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