During the decline stage of the product life cycle, laggards who have not yet tried the product or service will be entering the market for the first time.
A product life cycle can be defined as the time in which a customers was aware of a product in the market to the time when the product was no longer available in the market.
At the decline stage a who was not aware of the existance of a product is lag behind because the person is just entering the market for the first time
Therefore during the decline stage of the product life cycle, laggards will be entering the market for the first time.
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