Theo Chocolate has decided to purchase a fleet of climate controlled trucks which will allow them to distribute and deliver their products to grocery stores across the U.S. This is an example of:

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11-03-2022
Business

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Theo Chocolate has decided to purchase a fleet of climate controlled trucks which will allow them to distribute and deliver their products to grocery stores across the U.S. This is an example of:

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Tundexi Tundexi · Answer 1 · 2022-03-17T11:02:08+01:00

The decision of the firm to purchase a fleet of climate controlled trucks for distribution of its product is an example of ·Differentiation strategy.

What is a Differentiation strategy?

A differentiation strategy is a strategy adopted that make the offered goods or services more unique compared to their competitors.

In conclusion, majority of firms use the differentiation strategy to the differentiate between their products and the competitors.

Read more about Differentiation strategy

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