A company that wants to cultivate brand ambassadors for its new product so that others will follow in its wake should go after celebrities and digital influencers who use social media to generate publicity and engagement for a product.
It's a marketing technique called celebrity endorsement, which is a strategy to reach a larger number of people through a certain celebrity's fan audience.
This is an advantageous strategy capable of increasing the brand equity, generating greater identification, engagement and influence over a product and service.
Therefore, it is necessary for the company to use celebrity endorsements by choosing ambassadors who have a profile aligned with the target audience and brand values.
In this way, influence marketing has the potential to generate trust and admiration in the consumer, thus increasing your advertising, positioning and profitability.
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