g Amy and Jack were loyal customers of GreenFoods, a local grocery store. However, after a couple of incidents where they had to return products that were stale and out of date, the couple decided to try out VeggiesNmore, a chain store that recently opened in town. Both Amy and Jack must move through each stage in the marketing funnel before becoming loyal customers. Jack has shopped at VeggiesNmore. He was happy with the experience and thought that this could be an alternative to GreenFoods. However, he is also eager to try out other stores in the neighborhood. He is in the ________ stage of the marketing funnel as far as shopping at VeggiesNmore is concerned.

The marketing funnel is used to describe the transition of customers towards becoming loyal to a brand. I’it keeps track of a customer's journey from getting to know a brand up till subsequent patronage of the brand.

The nonrejecter stage, marks the early stage of the marketing funnel, majorly after the first few purchases are made.

As for Jack, due to his disappointment which GreenFood's services and desire to try another brand. The fact that his first purchase was better at VeggiesNmore makes him contented and satisfied.

Therefore, Jack is in the Nonrejecter stage of the marketing funnel.

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