In an appearance on Shark Tank, the owner of a wedding runner company wanted to pursue a strategy of _ and make her runners affordable to the public. The sharks suggested she should pursue a strategy of __, focusing on quality and uniqueness.a. differentiationÍ¾ cost leadershipb. unrelated diversificationÍ¾ related diversificationc. cost leadershipÍ¾ differentiationd. focused retrenchmentÍ¾ growthe. related diversificationÍ¾ unrelated diversification

Remember, we are told that the owner wants to make her runners affordable to the public, and we agree that affordability is only possible when there is cost leadership. Cost leadership strategy simply implies that the company's products/services are positioned to be the cheapest in comparison with other competitors.

To specifically focus on quality and uniqueness, the sharks were asking the owner to pursue the differentiation strategy. Differentiation strategy requires having features that set your product or service apart from others such as quality and uniqueness.