Answer:
Marketing synergies
Explanation:
Marketing synergies refers to the combination of two or more marketing initiatives that produces an effect that is greater than the sum of the results of implementing each of them alone. Also, this helps to save money by combining the efforts. According to this, the answer is that this allows Apple to enjoy cost savings due to marketing synergies because the professional segment of medium/large businesses is interested in purchasing all of the items in the product line which allows to create synergies.
