Given that Whirlpool
washers and dryers are offered in many different models.
The type of pricing Whirlpool will
use to determine the price steps between the
different models is the product line pricing.
Product line pricing is the process used by retailers to separate goods
into cost categories in order to create various quality levels in the
minds of consumers. Effective product line pricing by a business will usually involve putting sufficient price gaps between categories to inform prospective buyers of quality differentials.
