Answer:
Advertising appeal and unique selling proposition.
Explanation:
Advertising is a promotional activity which purpose is to sell a product or service to a target audience.
The unique selling proposition of a product is intended to appeal to a specific. group of audience. For example, the social, psychological, physical and financial backgrounds of customers play a major role. When these various characteristics of the target group are known, it will be easy to determine how a product’s features would be a solution to the problems faced by the target audience.
Advertising appeals are the different techniques that are applied to get the attention of customers to patronize a particular product or service.
