The J. M. Smuckers Company makes jams, jellies, fruit spreads, and ice cream toppings. All of these products are sold using the Smuckers brand name. This company uses a(n) ________ strategy.A) store brandB) private-label brandC) cobrandingD) ingredient brandingE) family brand

Individual Brands. The most common type of brand is a tangible, individual product, such as a car or drink.
Service Brands.
Organization Brands.
Personal Brands.
Group Brands.
Event Brands.
Geographic Place Brands.
Private-Label Brands.

Family branding (also known as Group Branding) refers to a marketing strategy that promotes a family of products or services under one single/umbrella brand.

This strategy is mainly used by company with a strong brand appeal or equity. Brand equity refers to the value of the brand in the marketplace.

An example of a Family Brand is that of the Apple Corporation. All products by Apple is marketed under the Apple brand. Another example would be Johnson & Johnson

Some of the disadvantages of using the Family Brand strategy include:

Ease of de-branding: If one product is afflicted with a negative image, this could conceivably rub off on all other products under the family brand.
It is difficult – compared to single brand strategies – to specifically position individual products.

Some of the advantages of this strategy are:

Ease of brand management: Products can be managed and marketed quickly and at low cost under an established brand, because they can take advantage of the existing trust and goodwill of consumers.

Cheers!