Sabre is a performance automobile manufacturer headquartered in Ulster, Ireland. It has been in business for eighteen years and has brought twenty performance-oriented automobiles to market during this time. Sabre designs and manufactures each automobile in-house; it makes every part of the car, from the tires to the brakes to the transmission to the metallic paint. Sabre employees make each car by hand. Previous Sabre models have won high praise from the automotive industry, and all 500 units of past vehicles have sold within weeks of announcement. In the past, Sabre has marketed its products to the financially independent individual with a desire to own the finest vehicle on the road. Sabre provides each potential customer with a list of customizable features that can be added during the manufacturing process.

Using the above example, select which of the four product levels best corresponds to each product description. Place your answer (a,b,c.d) in the space provided to the left of each description: in the space.

(A) Augmented product
(B) Promised product
(C) Tangible product
(D) Core product

a) Augmented product: Previous Sabre models have won high praise from the automotive industry, and all 500 units of past vehicles have sold within weeks of announcement

b) Promised product: Sabre provides each potential customer with a list of customizable features that can be added during the manufacturing process.

c) Tangible product: Sabre designs and manufactures each automobile in-house; it makes every part of the car, from the tires to the brakes to the transmission to the metallic paint. Sabre employees make each car by hand.

d) Core product: Sabre is a performance automobile manufacturer headquartered in Ulster, Ireland. It has been in business for eighteen years and has brought twenty performance-oriented automobiles to market during this time.

Explanation:

a) The augmented product is defined as one that is capable of exceeding consumer expectations. In this case, the cars were sold very fast since customers were met with their expectations regarding the product offered.

b) In this case, Saber is able to customize each car with a series of additional features that offer the user so that he is able to have his own car as he would like

c) Tangible products are defined as goods or services that are manufactured, dispatched and delivered, that is, in this case, cars

d) Saber's main product is the manufacture of high performance cars. That is its main product and its strength in the business