Answer:
c. the decisions do not involve financial, social, or psychological risks.
Explanation:
Low involvement products are those that the consumer does not have to think about before purchasing, they are low risk purchases. Some key features of low involvement products are: they are low priced, have low risk, not much differentiation, easily available.
For example when purchasing detergent for laundry there is not much thought put into it because it is low priced and there is no risk in the purchase.
On the other hand when buying a car one will find out a lot of information on the product before purchasing, as this is a high priced purchase that can attract risk if right decision is not made.
Answer:
The correct answer are letters "B" and "C": the decisions are not very important to the consumers; the decisions do not involve financial, social, or psychological risks.
Explanation:
Consumers are driven by price and interest. In case they are to purchase a product that is not of their preference, they do not usually make a deep research on the available possibilities there are in the market. Besides, if there is no risk involved in that purchase, they are less likely to be worried about finding more information about the good that is going to be bought.
