Answer: Benchmark could be anything and not necessarily called"benchmarking"
Explanation:
Benchmarking has to do with evaluating business processes and performance metrics and setting it comparison withto industry standards or best practices. Measurement could be quality,
time, cost ,effeciency and other figures that may come in. Depending on your company and the industry it falls under, anything could serve as a bench mark and does not necessarily need to be used as measurement term in the organization frequently. Benchmark could simply be replaced with "performance" for instance.