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Data Analytics, Inc., and eProducts Corporation market competing software products. Data Analytics launches an ad campaign claiming that eProducts, instead of testing software before it is marketed, has customers "test" the software by using it. eProducts knows this is not true but begins to lose sales to Data Analytics. On what ground could eProducts sue Data Analytics for injury to eProducts’ reputation?

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ricardorrh3

Answer:

Defamation.

Explanation:

eProducts could sue Data Analytics using defamation as legal ground. Defamation occurs when:

1) A party or an individual makes a false statement. (eProducts is scamming their customers).

2) This false statement then gets released publicly. (Data Analytics ad campaign)

3) This statement injures the reputation of the affected party. (eProducts is losing sales due to this issue).

Knowing these facts, we can surely conclude that eProducts is being a victim of defamation and could perfectly sue Data Analytics and take them to court for it.

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