Answer:
1) persuade
Explanation:
If the author wants ,through her/ his text, to convince he / his audeince or readership, this author will do her / his best to persuade the listeners / readers that her / his claim is the best or the most reliable. To achive this aim, the author will resort to different techniques to convince and persuade the audience / readership. These techniques can imply resorting to emotional , logical or ethical argumentations, basically. Then, the argumentation will be structured using reasons, evidence, counterclaims , rebuttals and conclusions in such a way as to persuase the audience / readership effectively.
