The satisfaction-guaranteed concept is typically successful when marketing ________. inexpensive products paper products to businesses services office products

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13-04-2018
Business

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The satisfaction-guaranteed concept is typically successful when marketing ________. inexpensive products paper products to businesses services office products

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MrBalduzzi MrBalduzzi · Answer 1 · 2018-04-16T06:17:27+02:00

Inexpensive products.

The satisfaction-guaranteed concept works best for inexpensive products because of the low cost and the set expectations for such low-cost products. This allows the company to align customer expectations with its deliveries and products. More expensive products are much harder to guarantee satisfaction because of the additional cost associated with them that corresponds with increased customer expectations for their satisfaction.