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Context

When you have heard people arguing that they are being quoted accurately, but are being quoted out of context it means that the quotation is being considered alone, which leads to a misunderstanding of the message they were trying to convey.  Thus, what they are saying is that not just the portion but all content and information surrounding what was quoted should, too, be considered.  This is called context.  Thus, for a writer to consider the circumstances surrounding a writing project, the writer is considering the context.