Paul Rand, an American art director and graphic designer, is best known for his corporate logo designs for IBM, UPS, Enron, Morning star, Inc., Westinghouse, ABC, and NeXT.
Saul Bass is the American designer who was given credit for a revolution in motion picture graphics.
Sears, Roebuck, and Company owes its Coldspot refrigerator design to Raymond Loewy. His designs were largely cosmetic, projecting ideas about modernity.
