Respuesta :

The answer is believability. 

Answer:

The correct answer is:  believability.

Explanation:

Advertising is the marketing technique of advertising a product for commercial matters. Publicity is to provide specific information about a product. Advertising can be understood as to how the company offers its goods or service while publicity is how consumers perceive that product after their experience with it. Publicity has greater believability since customers tend to be the final judges of how a product is accomplishing its goal of satisfying a certain need.