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According to michael porter and mark kramer, an "essential test" for the worthiness of any additional social initiative is to determine whether it presents an opportunity to create _____ that is, a meaningful benefit for society that is also valuable to the business.

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Michael Porter and Mark Kramer are economists and researchers who proposed theory that explains the relationship between economics ans society.  According these economists an "essential test" for the worthiness of any additional social initiative is to determine whether it presents an opportunity to create shared value. The term shared value defines a meaningful benefit for society that is also valuable to the business.

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