Anthony greenwald and his colleagues (1991, 1992) randomly assigned university students to listen daily for 5 weeks to commercial subliminal messages that claimed to improve either self-esteem or memory. but the researchers switched half the message labels. some students who thought they were hearing affirmations of self-esteem were actually hearing memory enhancement messages. others who were hearing affirmations of self-esteem thought they were listening to messages about enhancing their memory. the researchers found that

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16-01-2018
Social Studies

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Anthony greenwald and his colleagues (1991, 1992) randomly assigned university students to listen daily for 5 weeks to commercial subliminal messages that claimed to improve either self-esteem or memory. but the researchers switched half the message labels. some students who thought they were hearing affirmations of self-esteem were actually hearing memory enhancement messages. others who were hearing affirmations of self-esteem thought they were listening to messages about enhancing their memory. the researchers found that

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andriansp andriansp · Answer 1 · 2018-01-26T09:24:11+01:00

the researchers found that Students' test scores for self-esteem and memory, taken before and after the 5 weeks, revealed no changes, yet the students perceived themselves as receiving the benefits they expected

This results proof how our personal belief could affect our overall attitude in facing our day to day problems. Even though the drug only a placebo, the emotion of the test subjects are proven to change, which indicates it's influenced by their own state of mind.