the marketing concept is a that guides the overall activities of an organization. it has evolved over time from a in the second half of the 19th century to a _ today.

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16-01-2018
Business

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the marketing concept is a that guides the overall activities of an organization. it has evolved over time from a in the second half of the 19th century to a _ today.

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andriansp andriansp · Answer 1 · 2018-01-26T11:57:17+01:00

the answer is management philosophy; product orientation; market orientation
Management philosophy refeers to management practices that derived from one's personal opinion,
product orientation refers to a business strategy that disregards consumers' opinion and focus on building the best possible product,
Market orientation refers to a business strategy that disregards the quality of the products as long as it fulfill consumers' opinion/needs.

​the marketing concept is a ______________ that guides the overall activities of an organization. it has evolved over time from a ______________ in the second half of the 19th century to a _____________ today.

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the marketing concept is a that guides the overall activities of an organization. it has evolved over time from a in the second half of the 19th century to a _ today.