If a company's actual results are worse than the projected results for Revenues, Net Profits, ESP and Return On Equity, then it is clear that the company couldn't perform well in the given year and Sales Revenue were not enough to limit the losses.
A company is always run from the profits generated by the sales of the company's products or services. And if all indicators of its overall performance are showing a downfall, then it means the sales of the company has decreased due to which all indicators turn out to be worse.
