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Caterpillar's attention was focused elsewhere when komatsu made its first entry into the eastern europe and gained grounds. this is an example of: differentiation. layers of advantage. changing the rules. collaborating. loose bricks.

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Erudite1
This is an example of LOOSE BRICKS.
Loose bricks refers to an ignored market segment that a competitor exploited in order to make its initial landing in a foreign market. In this kind of situation, the competitor usually gained ground for itself before the native businesses realizes what is happening.

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