"suppose the chester company expands to other markets with good designs, high awareness and easy accessibility, what strategy would they be implementing?"

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11-12-2017
Business

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"suppose the chester company expands to other markets with good designs, high awareness and easy accessibility, what strategy would they be implementing?"

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quenbarr quenbarr · Answer 1 · 2017-12-23T07:02:45+01:00

quenbarr quenbarr

23-12-2017

The strategy that they would be implementing is niche differentiation. Niche differentiation is a strategy which applies to the field of ecology and term has a meaning (synonymous with niche segregation, niche separation and niche partitioning), which refers to the process by the competing species that is use in the environment differently that helps them to coexist.

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WeAreHelping WeAreHelping · Answer 2 · 2020-02-03T08:35:47+01:00

The answer is Niche differentiation.

Further Explanation

Niche differentiation is one of the focused differentiation strategies which focuses on a narrower niche market. This strategy requires offering unique features that are specific to meeting narrow demands. To be effective, companies must build strong brand loyalty among their customers, making the market less attractive to competitors.

Marketing strategy is an effort to market a product, whether it is goods or services, using a certain pattern of plans and tactics so that the number of sales becomes higher. The definition of marketing strategy can also be interpreted as a series of efforts made by the company to achieve certain goals because the potential to sell propositions is limited to the number of people who know this.

Three factors are determining the value of the prices of goods and services, namely:

Production
Marketing
Consumption

In this case, marketing is the part that connects production and consumption activities

Steps in Implementing Marketing Strategies

The market segmentation
Market Target Determination
Differentiation & Market Position

Marketing Strategy Objectives

In general, there are 4 objectives of a marketing strategy, including:

To improve the quality of coordination between individuals in the marketing team
As a measure of marketing results based on predetermined achievement standards
As a logical basis in the marketing decision making a step
To improve adaptability when there are marketing changes

Learn more

definition of Niche differentiation https://brainly.com/question/7625312

definition of Marketing strategy https://brainly.com/question/7625312

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Grade: College

Subject: Business

keywords: Niche differentiation