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Kalahira
This is called a brand. This helps a company distinguish itself from other companies and in some circumstances, a brand might make the product more appealing to the customer by adding a certain personality to it. This helps the consumer relate to the product more.
meerkat18

An artistic design made by Arden to complement his product's name to assist customers in identifying his product is commonly referred as product logo. A product logo can attract new people especially if it is an unknown product.  It makes the product recognizable and familiar to customers if the logo combines colors and typography features.

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