The
targeted information presented on blogs, such as Daily Kos and Power Line, is
an example of narrowcasting. Its objective is to deliver custom-tailored ads
based on demographic, psychographic and past buying patterns to potential
recipients who are predisposed to it. It is also an act of spreading an
advertising message or signal over a small geographical area or to a selected group
of audience. Narrowcasting done through direct mail, cable television, seminars,
specialized trade publications, and keyword-associated web advertising.
