Marketing Manager Joe Driscoll stated that the company believes that all brands and product categories can be reinvigorated, actively using cross promotions during the latter stages of cross promotion. Cross promotion is a marketing techniques, in these two companies come for joint promotion of its products or service.
Marketing manager Joe Driscoll stated that the company believes that all brands and product categories cab be reinvigorated actively using cross promotions during the latter stages of product decline.
In a product life cycle, product goes with different stages like introduction, growth, maturity and decline. Product or brand having same life cycle, brand or product can be energized by using cross promote on marketing technique.
Answer;
The product life cycle
-Marketing manager joe driscoll stated that the company believes that all brands and product categories can be reinvigorated, actively using cross promotions during the latter stages of the product life cycle.
Explanation;
-Product life cycle is a sequence of stages through which a new product progresses from its introduction to growth, maturity and the decline stage.
-These stages are associated with changes in the marketing situation, thus impacting marketing strategy and the marketing mix.
