Which is greater: the value of pixar and disney in an exclusive relationship, or the sum of the value each would create if they operated independently of one another or were allowed to form relationships with other companies, why?
Pixar working with Disney has more value than the two companies would have working alone because Disney's popularity is what helped get Pixar known. Without Disney Pixar may have been overlooked even if they had a lot of talent. The two working together get a lot of recognition.