On Monday, during which time I am presenting to a group of highly accomplished scientists, my presentation will be far more technical and detailed. On Tuesday, when I am presenting to the company's marketing and promotions department, all of these technical details will be scrapped and I will be presenting very broad ideas. If I am presenting on a new method of administering blood tests, I will talk on Monday about the methods that I am using, however; on Tuesday, I will talk about the benefit to the patients and to the hospital.