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4. __________ Segmentation is the most common basis of consumer market segmentation because these segments are easy to define and usually easy to reach. 


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Demographic segmentation is the most common basis of consumer market segmentation because these segments are easy to define and usually easy to reach. Factors such as age, race, gender, family size, and income are easy to measure and define.
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Answer:

Demographic segmentation is the most common basis of consumer market segmentation because these segments are easy to define and usually easy to reach. Factors such as age, race, gender, family size, and income are easy to measure and define.

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