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The Lincoln Company produces a wide range of furniture, such as cabinets, bookcases, and bureaus. It divides its consumer market into several groups of people who have similar interests in wooden furniture. The strategy of dividing its consumer market most likely _______.
(1pts)
Question 6 - The Lincoln Company produces a wide range of furniture, such as cabinets, bookcases, and bureaus. It divides its consumer market into several groups of people who have similar interests in wooden furniture. The strategy of dividing its consumer market most likely _______.

allows the Lincoln Company to meet the market's needs with a single marketing mix


enables the Lincoln Company to define customer needs and wants more precisely


eliminates the need for developing marketing objectives


allows the Lincoln Company to use an undifferentiated targeting strategy

Respuesta :

Answer:

The strategy of dividing its consumer market most likely **enables the Lincoln Company to define customer needs and wants more precisely**.

Market segmentation allows companies like the Lincoln Company to identify specific groups of consumers with similar interests, preferences, and purchasing behaviors. By understanding the distinct needs and wants of each segment, the company can tailor its marketing efforts and product offerings to better meet the needs of these different groups, ultimately leading to more effective marketing strategies and increased customer satisfaction.

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