Which of the following is a FALSE statement about NCAA revenues and expenses?
1) Even the most successful college athletic programs in the country have gone into debt because of the high cost of compensation for players.
2) Most athletic departments in the largest conferences have increased spending on locker rooms and other athletic facilities.
3) Salaries for coaching staffs and athletic directors have grown dramatically with increased revenue from college athletics.
4) The increasing value of broadcasting rights has led to large increases in revenue for NCAA schools.