Jury tests:
a.present a panel of consumers with an ad and ask for their reactions concerning the ad's effectiveness, appeal, etc.
b.present a panel of consumers with an ad for a limited period of time. The ad is then removed, and the respondents are asked to recall a s much pertinent information as possible.
c.present consumers with a sample of a product and several different advertisements for the product. They are asked to select the one they think is most effective and explain why.
d.present consumers with a hidden ad, which they are asked to recall.
e. electronic devices during or questionnaires after consumers view an advertisement to measure viewer response or feelings.