In 1961, Albert Bandura illustrated a famous “ Bobo Doll Expirement” to support his statement that children observe the people surrounding them behaving in many different ways.
Children observe these models—people observed, and encode their behaviour.
>At first the child tried to imitate the model’s behaviour the same as itself but it is more likely to attend to imitate actions modelled by people on the same gender.
> Second, the models around the child will try to respond to the behaviour the child imitates which could be REINFORCEMENT or PUNISHMENT.
If the child’s imitation of the model is rewarding, then the child would likely to REPEAT or continue imitating the behaviour, thus her behaviour has been strengthened—REINFORCED.
