Is an activity that creates, communicates, and delivers products and services that benefit an organization, its stakeholders, its customers, and society as a whole?
What is being defined above is marketing. It is because marketing focuses more on services and products and how they will be able to create a communication to their consumers in delivering their products. Marketing also includes customers for they are the consumers that will buy the products that they produce, stakeholders that could help a business to grow and a society that will make marketing as a whole and evolve.
