I think what you're looking for is called "Personification" Personification is where you give non-living objects human-ish looks or feelings, etc. For example take a look at Beauty and The Beast and its two main mascots the little clock guy and the candle. This is an example of personification.
Explanation: Personification, the attribution of a personal nature or human characteristics to something nonhuman, or the representation of an abstract quality in human form.
