One of the benefits of a differentiated targeting strategy is that it allows the firm to diversify its business and

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sSherpotte4B sSherpotte4B

13-03-2017
Business

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One of the benefits of a differentiated targeting strategy is that it allows the firm to diversify its business and

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Greenleafable Greenleafable · Answer 1 · 2017-03-20T13:43:56+01:00

One of the benefits of a differentiated targeting strategy is that it allows the firm to diversify its business and lower overall risk.
This is because by using this type of a targeting strategy, you are addressing multiple target markets, which means that its approach can be as versatile as the company wants it to, thus the overall risk is lowered given that the company is not relying on only one target market, but rather a number of them.