You can use a standard caterer's symbol, such as a chef's hat, on your business card as your
A. logo.
B. trademark.
C. gimmick.
D. slogan.
Student Answer: B
Answer: Incorrect


10. In the real world of brand recognition and popularity, _______ accounts for the fact that mediocre products and services often trump quality.
A. consumer preference
B. lower cost
C. foolishness
D. perception
Student Answer: A
Answer: Incorrect


12. In developing a marketing plan for a catering business, you'll want to include a display ad in the Yellow Pages because
A. it can generate up to 20% of your business.
B. all your competitors will have such an ad.
C. nearly all your best jobs will come from such an ad.
D. it can generate up to 40% of your business.
Student Answer: A
Answer: Incorrect


13. When first starting out, you should expect to make less money than you will later because
A. it will be hard to find work at first.
B. your speed and efficiency will improve as you go.
C. no one will pay a beginner well.
D. your competitors have gradually built up to the rates they charge.
Student Answer: D
Answer: Incorrect


16. One of the keys to running a lucrative catering business is to
A. charge for overtime work.
B. transport foods to a site.
C. keep the menus simple.
D. charge a lot of money.
Student Answer: B
Answer: Incorrect


17. Which of the following is the best way to get your catering business started?
A. Wait for your excellent food and service to build you a good image and reputation.
B. Leave your business cards every appropriate place you can.
C. Get involved with local organizations and become a speaker.
D. Research your area and develop a marketing strategy.
Student Answer: A
Answer: Incorrect


18. Everything at the small sit-down dinner party has gone beautifully. You go to finish off the evening with a flare by bringing in the customer's fondue pot, which you filled with melted chocolate and plugged in to keep warm several minutes ago, while you chopped up the fresh fruits to dip in it. Now the chocolate has hardened! What did you most likely do wrong?
A. You didn't get the timing right.
B. You bought the wrong chocolate.
C. You hired the wrong assistants.
D. You failed to check the equipment during the site visit.
Student Answer: A
Answer: Incorrect


20. A new caterer, working off premise, typically invests less than _______ to open a catering business.
A. $5,000
B. $2,000
C. $10,000
D. $15,000
Student Answer: A
Answer: Incorrect